Mohonk Preserve

Mohonk Preserve is New York’s largest member-and visitor-supported nature preserve. The mission of the Mohonk Preserve is to protect the Shawangunk Mountains of New York by inspiring people to care for, enjoy, and explore the natural world.

We were asked to partner with them to undertake a logo optimization project that would help them overcome reproduction issues they were having with the existing logo, such as legibility at small sizes and consistent color reproduction.

Once the logo optimization was completed, we were then asked to create a completely new and fresh brand identity communications system that would be applied to all of their marketing communications, culminating in the creation of a comprehensive set of brand identity guidelines.