Founded in 1946 by Sydney Boyden, Boyden global executive search was the first firm to focus entirely on retained executive search. Boyden has over 70 offices in more than 40 countries, led by resident professionals adept at working in a global economy and remain a world leader in the field.
Since 2006 we have been Boyden’s agency of record, handling all aspects of their brand communications.
In 2016 we were commissioned to work with them to create a new identity to align with their new brand strategy and positioning; ‘The Right Leadership. Worldwise.’
The new logo is a contemporary, elegant logotype, with a visual punctuation of the ‘o’, representative of the ‘world of Boyden’ and their on-going relationships with their clients and people. We then created a comprehensive identity system for all of their brand communications.